suggy - 8:59 pm on Jan 4, 2012 (gmt 0)
Hi synthese - no worries.
A good example of this phenomenom on my site was a branded section. I used to have [brand] widgets, [brand] gizmos, [brand] gadgets, [brand] everything, [brand] synonym. They were all unique, all focused on a different sub-range of [brand] or were an overall agreggator. All had original content. It wasn't a particularly competitive term and my domain authority was great so we ranked well. Then Panda hit!
First, I rewrote every section. Doubling the content. Putting unique video on some pages. Making the formatting more rich with blockquotes, lists, more unique images (to that page). It started working until May update, when we tanked again!
Then I started removing the synonyms/ alternative spelling pages. The most redundant. Things started improving a little for the original section/ oldest url.
So I got more and more agressive. Removing more sections. No I only have two left: the catch all brand (oldest) and the biggest sub range and the rankings of both are vastly improved.
I see people on the forum talking about combining product pages and I think this might even be a way forward too. Because when I search for specific products within the brand in question, often many products to the page pages are showing up as well as the specific product detail page.
Anyone else noticed that?
In fact, Google seems loathed to give us anything too specific at the moment. Type in a specific coding or technical question and you may notice that many of the results don't really match the detail of your question, eventhough it feels like there should be better results out there!
Anyone else noticing this?