backdraft7 - 6:09 pm on Jan 2, 2012 (gmt 0)
Nothing "normal" about our traffic this year...way down and basically back to 2005/2006 conversion rates, yet no major changes to site design, so my assumption is traffic quality. It's odd when a competitor who "normally" does one tenth or less of our daily sales is suddenly getting 10 x our sales...for a day or two, then BOOM, it goes back in our favor. I'm also to the point where my data collected over the years indicates some type of throttling. We were showing annual improvements up until about 2009. Daily traffic and conversions were predictably even and smooth. Now we see more "spikedness" (kurtosis for you stats freaks) in our traffic data...a few days up and smooth, followed by complete dead days, as if the spigot is turned off. This is making me wonder if what we're seeing is a result of the economy, and overloaded internet, panda updates or G throttling....or a combination of all and more!
Happy New Year!