falsepositive - 6:15 pm on Jan 1, 2012 (gmt 0)

What concerns me about rewrites is that your rewritten content can always be copied and duplicated again, prompting you to have to perform another rewrite. When will the rewriting process end then? What a terrible waste of time if we're simply rewording things that were scraped? Doesn't this mean that it is actually a bad thing to go viral with content, for fear that your material will be found all over the web?