Lenny2 - 1:51 am on Jan 16, 2012 (gmt 0)
@whitey I like the idea of getting mathematical. It's just that there are so many potential areas for the data to lead us astray. The only fact is that we don't know enough about the algorithm... and the algorithm is a moving target.
Why is the algorithm a moving target? Google is trying to improve their serps... and stay away from gettin stale/bad results. The best way forward is to innovate really good quality pages that users really want to read/watch/partake in/enjoy/share/etc.etc.etc. By doing so the search engine will follow and WANT to rank the #*$! out of your site.
The thing is that the users are getting more control too... and pickier. Before (a few years ago) we could rank crappy pages and get the benefit of the doubt (sales/conversions whatever) from our customers because they didn't have high expectations. Today, the users have much higher expectations... and tomorrow they are just going to be even higher. From a Webmastering perspective it is not going to serve us to get crappy pages ranked high in the serps... they'll just get dogged and the "brand" diminished.
Do you know how many customers call and say: "I hate how every site on Google links back to Amazon... if I wanted to go to Amazon, I'd just go to Amazon... are they in bed with Google or what?" etc. etc. we get the calls all the time. People are tired of the cloaked made for adsense BS affiliate sites... and while they may be generating a lot of traffic for Amazon (and other affiliate marketers) it can't be good for the Brand.
People have higher expecations. Whereas I had to let go of 13 employees after Feb 24th 2011... I had to let go of a kick-ass apartment... luckily my vehicle is all paid for... People say to me all the time: "ahh man Google has too much control... aren't you pissed etc. etc." I tell them no it's not their "fault" it was my choices etc. etc. and in my mind and entire being I realize now that the Panda shakeup was a wake-up call... The web doesn't have to be a "cestpool" it can be the bud of a flower that is slowly opening up... You have to ask yourself: Do I want to be a part of the flower... or a part of the manure?