Lenny2 - 7:05 pm on Dec 24, 2011 (gmt 0)

I'm going to venture to say that the key term in the name of the URL is not as important today as it was... and that it is probably not important at all in an otherwise well produced website...

Think about it this way, IN THE PAST Google asked us to make the ranking of our sites easier for them by making it obvious about what the site was about... OLD SCHOOL SEO. As time has gone by they have refined their search algorithm to be somewhat more advanced. They have a zillion more factors telling them what the page is about.... my opinion is that they don't need the key term in the domain to determine the content of the site...