Planet13 - 6:31 pm on Dec 23, 2011 (gmt 0)
Cutts said he had a personal preference for brandable but it may not be a team position.
Well, i can see with the increased emphasis on user metrics why search algos would benefit from brandable domain names.
If people are typing in blue widgets into their search bar, google might not know if they want to find www.bluewidgets.com, or www.blue-widgets.com, or www.blue-widgets.org
But if someone were typing in widgetpalooza, the search algo would probably have a better idea identifying that a branded site was being reference, and thus, the user metrics fo rthe branded site would be boosted.
Just my guess on all this.