Planet13 - 7:19 pm on Dec 22, 2011 (gmt 0)
We recently 301'd all of our URL's from complicated long key word rich to short and sweet and we didn't see a negative effect.
Thanks for the input. Can I ask why you did that (was it for branding / marketing purposes - which is why I am thinking of doing the same)?
to the NEW URLs have keywords in them at all? If not, could you describe the new URLs a bit (like are they nonsense words like zappos and such)?
Thanks in advance.