Hi there, Everyone:
Our site is about ten years old, has some inbound links (not a ton), and has a pretty awkward and un-useful domain name. People who see the domain name generally think we sell food, pets, or adult material, while instead we actually sell clothing...
So we are deciding about moving the site to a new domain, and would love to hear your input;
1) In google's current (and foreseeable) algorithm, do keyword domains still really work? (Our competition doesn't use keyword domains, but are well-branded for their company names. Of course, they have advertising / marketing budgets that dwarf ours.)
2) After ten years, how much of a "loss" will it be to us if we move everything to a new domain (ensuring that we do proper 301 redirects)? We only have less than 200 inbound links to the site, and a PR4, and to be honest, some of them are so old that I bet many of the sites that did link to us have fallen to abandon.
3) Since we would like to be significantly more aggressive in terms of link building and branding, would we be more likely to incur a penalty if we move to a new domain as opposed to doing the link building on the old domain (which has all the history to it)?
4) Would it be a bad idea to start setting up a new domain with the new name and just make it a 301 page that redirects to the OLD site. Then on the old site, we would still keep our clunky URL but change the graphics and logos to the NEW NAME (hence the graphics and logos would NOT match the URL).
Thanks in advance for your thoughts and any experience in this you might be willing to share.