Alex997 - your first lesson, if you are new - is that google is shoving organic down the page now - so SEO is 100% irrelevant. Get out of it and do something productive before you rank at the top and then get shunted down by google ads and other google properties.
Google is for google - not for site owners.
If you have a business model based around search - kick it in the teeth before you get too deep because google dominates and they will destroy you by reducing the traffic they send over time.
Remember - google is the biggest, they have most search traffic by far. Google are in the process of destroying traffic sent to sites in the natural serps by pushing the natural serps down.
Get out while you can - IF you need to rely on search.