tangor - 3:38 am on Dec 20, 2011 (gmt 0)
I don't like the term "re-written content" in terms with Panda. It's too slippery. "REDUNDANT CONTENT" on the other hand, makes sense. As noted above, there's only so many ways one can chat about "large red widgets" as "content" (articles). Product descriptions most likely get a pass... but then we have the "redundant sources" for "large red widgets"... so Panda looks for other metrics to apply against ecommerce to generate serp rank, thus "brand" becomes important.