---- Reciprocal linking - I've heard it doesn't help
Planet13 - 7:17 pm on Dec 17, 2011 (gmt 0)
Just to rib you a little bit, Simsi, but...
I think link value on the whole will continue to diminish over time as algos get better at recognising quality content.
I don't see the algos getting better at recognizing quality content. I see it going the other way; they are rewarding sites with more "authority" or that are more "trustworthy" at the expense of returning results that are less relevant.
To me, the emphasis on big brands, combined with the higher tolerance for semantic latitude, seems to have created less relevant search results.
And this is coming from someone whose sites have GAINED traffic over the last year and a half of algo tweaks, but has become frustrated using google to search for stuff.