Planet13 - 4:40 pm on Dec 17, 2011 (gmt 0)
While one-way inbound links are good as gold, I don't believe in the mantra that "reciprocal linking just doesn't help."
As goodroi mentioned:
Webmasters need to think about how much time & resources you can commit to link development and then figure out which links will return the best ROI.
That is why when I go around asking for one-way inbound links, I ONLY ask from sites that I would be proud to link OUT to as well (i.e., a reciprocal link) if they asked me to (most don't, occasionally one does).
If it is a good, on topic site that would benefit my visitors, then I wouldn't hesitate to give a reciprocal link to them should they ask. And since I only spend my time trying to get links from good, on topic sites, it is generally a good use of time.
Hope this helps.