whatson - 7:03 am on Dec 17, 2011 (gmt 0)

I was told by a reasonably credible source recently that reciprocal linking just doesn't help. It gets discounted. At first I disagreed, but have given it a lot more thought now, and think that they might be right.
I think although it may boost your Pagerank, I don't think it is making any increase to actual rankings.