---- Is Traditional SEO Still Relevant? Has Panda redefined SEO?
mullman99 - 5:48 pm on Dec 16, 2011 (gmt 0)
...your opinions on whether these processes are still relevant in the post-Panda world? ... Has this "traditional" approach to SEO gone the way of the dodo?
I can give you an opinion from the perspective of "internet marketers" - what most here would consider 'pure marketers', meaning everything is driven by rankings, traffic, and revenue, mostly for the short- to medium-term.
What you outlined is the 'process' that most follow, however the particulars change, and wouldn't typically be those listed.
Essentially, in the "internet marketing" world, most efforts revolve around link-building; the specific tactics vary depending on what seems to be most effective at the moment.
Along with what you listed, currently 'popular' tactics include guest blogging, press release submission, blog network syndication, video syndication, directory submission, RSS syndication, and others.
On the one hand, this segment works towards getting quick Page 1 rankings, and has been very successful.
On the other hand, it's becoming increasingly clear that the typical "internet marketing" strategies are failing.
As someone who works in that segment, I get a fairly 'wide' perspective (along with dozens of 'in-house' sites, I run a forum for 'internet marketers' and get to see the tactics & results of 2000+ efforts).
Not only has Panda effectively 'neutralized' these strategies - which I believe was a fundamental goal for Google - but increasingly personalized search further muddies the waters.
Having been in the 'industry' since it's inception, it's my personal belief that we're in the 'beginning phase' of a system-wide "correction" (I've written a paper to that effect which I'll be posting on Monday), which will fundamentally change the entire question.