Planet13 - 4:57 pm on Dec 17, 2011 (gmt 0)
Don't take this as a personal attack, deadsea. This is directed at google:
...and a history of positive user experience within the niche are required for competitive rankings.
I have to ask; how is google determining the level of positive user experience?
I got a post card in the mail the other day from a customer who LOVED the items in their order. How is google going to measure that?
If a customer likes something, they might rate it online somewhere. If they like it a lot, they might write you an email saying how much they like it. But if they LOVE it, then they are going to send a post card / letter to you about it.
All I am saying is that the "positive user experience" metrics that google is / will be using can easily be gamed. It's easy to buy FaceBook likes and positive reviews on some of the different review sites.