SEOPanda - 5:50 pm on Dec 16, 2011 (gmt 0)
Good morning everyone! Thanks for your replies. Let me answer each one:
Have you made sure you have not over optimized the page and its anchor text?
The page is optimized a bit much (about 25 repetitions vs 10-15), but I can't change it more than I already have because of other departments in the company. However, it's over optimization is very slight, and some other pages on the site are optimized more for other terms, and hold #1 spots. Even then, it would still rank better than page 15+.
Have you analyzed the page text to see how it compares to the competition? Sometimes Google will not rank a page if it does not include or does include certain keywords.
The page ranks well for long tail and brand + keyword, but not for the main term. What exactly do you mean by analyzed the page text? I think I know what you mean, but double checking.
What is the context of the EDU and military links? Why do they link to your ecom?
They link to us for various reasons, much of it because we offer products that they use.
Can I ask if the keyword is a bit of a digression/ tangent from the rest of your site?
It is a bit of a tangent from the rest of our site, even though it still relates. An example would be if we sold nothing but TVs for 7 years, then for the last 3 also sold DVD players. We'd have a hard time ranking for the top level DVD keywords. Does that make sense?
is it a bigger money term that your other terms?
Not bigger, but it is a high volume term that can bring in significant revenue if we can rank for it.
I know I am in the minority when it comes to link development, but I believe that you can easily have too MUCH diversity in your backlinks, and it is just as bad as having too little diversity.
They are all related though. We sell a very wide range of products, so we get relevant links from many sources, including media.
I am assuming that you checked, double checked, and triple-checked for any technical errors, right?
There are none... the site is solid, and everything ranks well except for this particular term.
Thanks so much for your help guys... any other ideas?