Planet13 - 5:03 pm on Dec 14, 2011 (gmt 0)
..while the Anti-Trust investigations may be the only opportunity there is to undermine public trust in Google and allow a proportion of searchers to use alternative engines.
Well, if it is hard to rank at the top of a single search engine (i.e., google), think how hard it will be to rank at the top of SEVERAL search engines.
If google's share of search were somehow split up amongst, say, four search engines, wouldn't that make it four times harder to rank at the top since you would have to master four different algorithims?
Personally, I rank much better in google than in bing or yahoo, or duck duck go, or any of the other search engines. Splitting up google's share of the search market amongst other search engines would have just as many losers as there were winners, IMHO.