mhansen - 3:36 pm on Mar 7, 2012 (gmt 0)
Yes it does have ads
Have you considered removing all ads for 90 days? I know that ads are not the boon everyone makes them out to be, but it may be that within this specific type of site profile (informational site I assume) ads are a signal used by G* to being a lower quality site.
If they are adsense ads, I would say that is even more of a reason to remove them for a specific period of time when a site is new.
We use a 90-day rule on almost all of the sites we have ever built. We place no ads onto the site for at least 90 days after the site is 100% indexed using the site:domain.tld command.
After 90 days, we incorporate just one single ad onto the site at the very bottom of our content, and watch what happens for the next 90 days. If the site continues growing, we may add in a banner or other type of ad into the site, but rarely ever more than one single adsense block.
I'm not saying this is the same issue for you... but the timing of your original post was in the midst of MC announcing G* was using ads/placement, as a measure of quality. link: [webmasterworld.com...]
We have always felt that just the "presence of ads" was a signal of site quality used by G* in the algo.
- How new is the domain?
- Do ads exist?
- If ads exist, is privacy/doubledart covered, terms and disclosure in place?
- How many ads exist?
- What other sites does the account own?
- Are they Adsense or competitor ads?
- Where are the ads located on the page?
- How many visitors are clicking on ads?
- Are the clicks converting for the advertiser?
blah blah blah...
[edited to fix link]