steerpikegg - 4:45 pm on Dec 7, 2011 (gmt 0)
Thanks for the replies everyone.
I'll pass this on, but I can see for him it's a right royal pain in the backside.
Establishing the name may be tricky, as we are talking about a small local business. His name is very unique which once would have made it easy to find him, but alas no more.
I wonder what it would take in terms of mturk to do the job. If he did something with that (eg blog posts) would Google not see that as being paid links? Or am I misunderstanding?