tedster - 9:34 pm on Dec 4, 2011 (gmt 0)
These days its not about how to rank but how not to get penalized !
That depends on whether you consider Panda to be a ranking factor or a penalty measure. I've made this distinction several times since last February, and for me it is NOT a mere nit-pick.
In my view, Panda functions as a ranking factor, a part of the overall algorithm. To consider it a penalty (which many people have) can blind us to an effective approach. That is almost always to do something more, something proactive - rather than merely to eliminate something that is "causing a penalty."