Lenny2 - 6:18 pm on Dec 4, 2011 (gmt 0)
@ Donna, I've respected your SEO/Webmastering advice for some time now. Thanks for weighing in here. As far as zoning goes, I think it's less important. Zoning by itself would be to easily gamed and does nothing but teach webmasters how to make a more uniformed web. I believe that Gooogle's vision is a better web... not a uniform web.
@ Planet, we are a small player in a specific niche, I have not run copy-scape... going to do that now.
@ Hissingsid, good to see you here sid! I think that freshness does have a factor... ALTHOUGH, I have to say that it would seem that Google is actually repressing the content that we labored over.
Google has taken the top content of every site and said, "Vuala, top content on every page on the web is now demoted. How does the page fair?"
if it can stand on it's secondary/tertiary/commentary/links/etc etc then it is most likely a deep/interesting/well rounded web page. If the page (after demoting the top content) falls to oblivion... "good riddance, we don't want shallow pages anyway..."
Steps they'd have taken:
1. Identify groups of content on a page (easy)
2. Grade the individual content sections per their algo (easy)
3. Demote the top graded content piece
4. If a website lost the majority of their unique content due to the demotion of the best content, that site is panda'd.
WHICH IS WHY SO FEW SITES RECOVER:
We are busy fixing our already GREAT content... we didn't/don't realize it's not about our great content... it's about a lack of additional mediocre content. (I say mediocre... what I mean is no matter how good a singular piece of content is on the site... it will always be flagged/demoted... therefore Google is grading you based on your less than stellar content...)
Put another way, it's like the bell curve. The professor has just X'd out the hardest question... the question that carried the most weight (but everyone, everyone except you) got wrong. He is now grading the test based on the answers that you didn't pay attention to because you knew you had gotten the correct answer on the big kahuna question...(the question you had studied for...)
This is just a theory... I don't pretend to know anything other than what I read and analyze on my own site.