Lenny2 - 9:27 pm on Dec 3, 2011 (gmt 0)
@ Reno - Interesting questions. The descriptions are definitely designed to sell the product. It would be relatively easy for Google to design as part of their algo to discern the type of content and assign a sort of quality indicator to it, if they wanted..
The questions are not contrived... they are natural questions from an interested public. The users tend to:
1. Not use proper grammar.
2. Capitalization etc (out the window)
3. Short / non descriptive (generally)
I'm thinking that Panda may have taken the description section of the site and said: "we don't trust the content in this section of the website... lets tell the bots to 'ignore' this section of there site and see what happens."
In this way if the site doesn't have diversification of content throughout deep sections on the page... or website as a whole the site is stripped of the core content. In fact Panda could be applied to everyones site... not just a handful of people. It's just that we were hit harder because we were less diversified.
Think of ehow... or the other "targets" of Panda. They are generally made up of a content section (notice the absence of the S -plural-) and then a bunch of ads and links to other pages with LOTS of GREAT UNIQUE content. Google engineers ask themselves, if I that "section" out of their site... what happens, does the site have diversification of content enough to maintain rankings? Or does the site look empty.
Sites that do well have:
1. Multiple small sections
a. Main content
b. Secondary content
c. Tertiary content
5. etc. etc. etc.
So if you did what we did, and load up ONE section with tons of GREAT content without the diversification... and then Google goes in and says, well WE LOVE this site because of this SECTION, lets remove it and see what happens to this site... And if the site fails to provide enough UNIQUE content in other sections... well, that was PROBABLY a shallow site...
In other words they are hedging their bet. They figure they can't be sure about any one piece of information on your site. It could be duplicated/spun/nonsense... Or it could be great. So if you have multiple sections on the page that re-inforce the greatness of your content, you are buying insurance for your core content.
What it means is I could write the most beautiful content about my products until I'm blue in the face... BUT, if I want to rank I'll have to back that content up with new sections of content, that are unique and good quality.