@wheel: the analogy is awesome... "no source of flames and a sprinkler system" is a bit much... but, the visualization is awesome.
Also a "fat cigar in a staw hut" reminds of many "SEO companies" I've entertained working with in the past...
Basically, what we all have to remember is this:
Build amazing applications that people WANT and Google will find you... it's also what Matt Cutts has been saying for years now.
When someone comes to your site... through the search engines... they are exploring. And even if they landed on the wrong page, the desired reaction should be: "Wow, this wasn't what I was looking for... but, man this is awesome."