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---- Google Updates and SERP Changes - Dec 2011


gyppo - 8:32 pm on Dec 22, 2011 (gmt 0)


I'm seeing some real junk SERPS for some coupon queries I monitor, when I say junk here's the SERP layout for one that gets roughly 65k searches a month (which would be considered fairly competitive):

1: 1 page spun content site - exact match domain, no coupons
2: Merchant website
3: 1 page MFA - exact match domain, no coupons
4: dealspl.us
5: retailmenot
6: 1 page MFA, exact match domain, no coupons
7: 1 page blog MFA, exact match domain, no coupons
8: 1 page blog MFA, exact match domain, no coupons
9: 1 page blog MFA, exact match domain, no coupons
10: Wiki comment page with spun content, spam links

Never seen so much junk, 7 out of the top 10 results. This particular merchant is also popular during the holidays (they do gifts) so this is a horrible experience for searchers actually looking for coupons.

I'll not even comment on the backlinks these sites are ranking with.


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