i hear media mentioning the changing nature of google more and more (for the worse). People can just just about find something they were looking for still but its getting harder even for the casual searcher with little expectation. For many out there google is all they know, but it will change. I wonder if google are banking on changing mindsets before that happens? The slow and never ending drive towards more and more hardly related results buried beneath one strong result, a pile of google products and the usual suspects (ebay, amazon, tripadvisor, wiki, major heavyweight brands) plus ever increasing news sites. And all sandwiched between ads.