Andem - 9:06 pm on Nov 29, 2011 (gmt 0)
+1 tedster! amen.
I got to the place, early on, where Marissa Meyer describes the importance (in GOOGLE'S mind) that their ads be clearly distinguished from the organic search results. I really got angry at that point and just quit listening, at least the first time I played the video.
This is very important to note. I know most tech-oriented people know the ads for what they are. Even some very smart (non-techy) people that I know very often click the ads now believing they are search results. From the early days, the fine folks at Google said that the 'branding' or the 'ads by' text should be the same size or larger than the actual ads; notice how the "Sponsored Links" is now "Ads" and that the text size of the "Ads - Why these?" bit is a smidgen smaller than the actual ads?
The bolded part by me actually represents an underlined link: something they know will detract away from the "Ads" part.