JAB_Creations - 7:16 pm on Dec 1, 2011 (gmt 0)
That's not brilliant. That's killing your own profits as a way to 'deal' with the changes Google hath wrought.
Fiddle with the numbers, I'm not a merchant but I know I'm not really going to get 40% off if I see a 40% off sign. It doesn't have to be a percentage, it could be a few bucks and heck, if I could save a few bucks even on shipping or get free shipping, whatever I'd prefer to know what my customers were looking for specifically. The goal for the little guy is for the little guy to remain relevant, the goal of corporations is to make the little guy irrelevant. Little guy: you're more flexible than a giant corporation so use it to your advantage.