macavity - 12:48 pm on Nov 18, 2011 (gmt 0)
I'm on the verge of installing a new article management system within our existing CMS. Because of the way the new system and the CMS work, I *need* (i.e. I have no alternative) to specify a directory name in the URLs produced but I'm not sure whether it's better - from an SEO perspective - to keep the URLs as short as possible (by perhaps just using a single character for the directory name) or to use a keyword.
In other words, as far as Google SEO is concerned, would it be better to use:
(where I've selected "k" just at random for this example, but could be any single character)
I already have my main keyword in the domain name so repeating it in the directory name is probably not useful/required and I may actually struggle to find another keyword which is suitable for use in the URL. I could use something like "content" instead, i.e.
but that seems to be an unsatisfactory compromise, being neither as brief as a single character and lending little weight as far as the site's subject matter is concerned for SEO purposes (although it does make a lot of sense for human readers).
My instinct at the moment is to go with the single character, and in fact I've seen that used on some other sites, but I'd appreciate any thoughts from other forum members. Thank you.