smithaa02 - 10:28 pm on Nov 15, 2011 (gmt 0)
Super bad news. Google 'vital' system is fundamentally flawed...vital rankings are being handed out willy nilly without proper regards for what should be truly vital.
Refining official page detection: ... With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.
In the EWOQ guide they give the example of Derek Jeter's stat page on the Yankees website (if memory serves me correctly) as counting as vital for the keyword Derek Jeter. This is silly...so what if he gets traded? Then they have the example of the Chicago government counting themselves a vital for the search term Chicago (again if I remember this right). This is absurd...the chicago city government should absolutely count as vital for themselves (aka searches relating to chicago + government) but they are not Chicago themselves. I'm worried this could be a huge coup for government/political website even if people aren't doing political type searches. The worrisome thing is if this is controlled by testers, what happens when they assign chocolate to Hershey's? Books to amazon.com? I just don't see the vital program as being properly supervised to prevent this type of mess.
What truly is vital...would be ownership. If an artist has their own website...that should be vital...even if it is a facebook site. This needs to be much more literal than it is now.