lfgoal - 4:10 pm on Nov 15, 2011 (gmt 0)
Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page’s title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page’s content.
This grabbed my eye as well. But what do they mean by this? Do they mean that the anchor text you use for internal links to one of your pages may be subbed by google for one that their algorithm "thinks" is more relevant to the content on the page? Does that also mean that the anchor text selected by some outside site linking to your page may be subbed by google for the same reason.
...does this also mean that internal linking may offer less bang? And if so could we differentiate between boiler plate anchor text that is used for internal linking and contextual anchor text (appropriate in-body phrases used to link from one internal page to another).