---- Why I'm Scared of Bounce Back and not Bounce Rate
lucy24 - 5:41 pm on Nov 14, 2011 (gmt 0)
So if a user/customer comes to a page and clicks on another link within the site is that considered a "long" even if they almost always back click to the information page and possibly back to google?
It's "long" from g###'s point of view because once a user has made that follow-up click, they're no longer in the g### radar
:: looking around uneasily at Nameless Browser Add-Ons ::
I am upset that Google is hiding referrer data from us. It keeps us from improving user experience for things like this.
What do you mean by this? I had to stop paying attention to keywords when I figured out that they were based on raw weight. (This is a problem when your site happens to include a couple of disproportionately long e-books along with material in a language g### doesn't know so they can't filter out the stopwords.) The information that matters is what's in your logs: the search terms people actually used to arrive at your site.
Figuring that they were going to bounce anyway; they might as well leave via a link on MY site rather than going back to Google to search again.
Isn't it nice when something useful for humans is potentially beneficial to yourself too ;) Once you know what they've searched for, you've got the options:
-- add links to other people's pages that might have the information they really need -- rewrite your own page to tell them what they wanted to know -- redirect them based on what you know about your site, which is not always what g### thinks it knows -- <cue Obi-Wan Kenobi impersonation> "Move along. These aren't the pages you're looking for" </impersonation>
Now, if only there were a way to figure out how Previews enter into the calculation... But that's a different thread.