netmeg - 3:33 pm on Nov 14, 2011 (gmt 0)
This has *always* been a concern of mine. I have very high bounce rates, because I put the primary information the user is looking for front and center on the home page, and very often that's all they need - they come to my site, find what they need, and they're off. There's a link where they can get more information if they need it; if they do take off, they're not likely to go back to the search engine and search again. I'm not worried about it; these sites have done very well in Google.
It's the ones where they come looking for something, don't find it, and then go back to search again that worry me.
This is why I do pay attention to keywords (and why I don't much appreciate that "(not provided)" has risen to be the second most popular keyword on many of my sites) so that if I see instances where intent has gone wrong, I can figure out some way of mitigating it.
For example - many people know I run a particular type of event site (among others). It's specific only to my state. My state happens to have a lot of cities that were named after cities in the UK. Apparently British people can't read American (ork ork) because when British celebrations roll around, they come looking to MY site for these events (even though the state is *in the domain name*) After several years of this - seeing all this traffic come and go - I spent a couple of hours researching it, and put up some pages with links where they could find the UK information they were looking for. Figuring that they were going to bounce anyway; they might as well leave via a link on MY site rather than going back to Google to search again.
I'll probably never know if it does me any good. But I'm reasonably sure it won't do me any harm. I'm not tricking anyone into coming to my site for the information, and I'm not trying to glamour Google (who is, after all, partly responsible for my getting the traffic in the first place). I'm just trying to move that traffic along to its final destination, without the bounce back.