goodroi - 12:35 pm on Nov 14, 2011 (gmt 0)
There has been a lot of talk about bounce rate. This is the number of people that come to your site and leave after seeing only one page. Matt Cutts has said that bounce rate is spammable and a noisy signal. I also think that bounce rate is a poor signal for Google use.
Just think about all of the online calculators. They can have extremely high bounce rates since they can satisfy the user with only 1 page view needed. If your pages are satisfying the user I would not worry about bounce rate.
Bounce Back is a term my crazy little head uses to describe the people that visit your page, hate it and immediately bounce back to the serps. That is trouble from my perspective.
I am not saying bounce back is a secret Google metric. It doesn't even matter if Google is directly looking at this. If users visiting your site are bouncing back it means you have a bad page for that keyword. Bad pages can do not attract backlinks and actually scare away webmasters thinking of linking to your site. I think we can all agree that attracting backlinks is very important. That is why I am not worried about bounce rate but I am worried that my pages might have a high bounce back.