mfishy - 6:00 pm on Nov 29, 2011 (gmt 0)
Only build backlinks from high end websites. Do whatever it takes to get those high end backlinks. You can still get those types of backlinks if you provide enough motivation for them. Have a look at a high end website and think "what would actually make them give me a link?". Then spend the time/effort to make that happen. It's a LOT of effort.
Big Brands tend to have hundreds or thousands of lousy backlinks. They do, however, often have their brand mentioned in the anchor text.
I'm sure hand picking links from "high quality" sites could work but it looks NOTHING like a big brand does to Google.