diberry - 5:17 pm on Nov 20, 2011 (gmt 0)
@Wheel, I think it varies a lot between niches. When a niche has a lot of legal obstacles, that can slow down big brands in the ways you describe and make room for smaller ones, for example. But that's why I said "when all else is equal" at the top of my post. When things are unequal, it can work in a smaller brands favor at times.
But my essential point was that it's not necessary to be a big brand ONLINE or off to make a very nice living.