tedster - 6:42 am on Nov 16, 2011 (gmt 0)
Nicely said, potentialgeek! Today I was re-reading Seth Godin's book "Permission Marketing" and was struck by this quote: "What's branding after all, but a stand-in for how much access you have to consumers?"
Getting that explicit opt-in permission to communicate with your market and then using it wisely will build trust and authority. And after all, trust, authority and market engagement are what Google is aiming to measure.