Thank you for the reply.
Your comments would take awhile to answer and explain in detail but I will try and sum it up as best as possible.
Your example is brand building too, just not Company Name Specific brand building. Obviously they are wanting to rank for several keywords, not just 1 or 2. That's how they become big brands, by maximizing anchor text keywords/links.... don't know any big brands that only rank for 2 keywords in Google. Also, and especially for inner-pages, they have to use your example in order to rank for the keywords they are targeting. They wouldn't use anchor text "...AbsXyz.com/hiq/..." .... just not the way to go about it.
Hope that helps answer your question, but I'm sure you already knew the answer.