HuskyPup - 8:04 pm on Nov 14, 2011 (gmt 0)

Thanks for making that simple viggen, my answer was far too long!

in many niches there are no Big brands

And even when there are they can be 100% widget trade recognised only and even then they may be trade brands recognised only on specific continents or countries since they existed, in many cases, years before the Net.

Am I guessing that the question is how do I create a US/UK/CA/AU (?) brand to be able compete against Amazon/Play/Ebuyer and not against Coca Cola/General Electric/IBM?