Shatner - 6:32 pm on Nov 14, 2011 (gmt 0)

I'm not sure what the definition of a Big Brand is for these purposes - how to build a Sears or JC Penney or Amazon.com? Beyond the scope of this discussion, I hope.

Well if you want placement on Google News, that's exactly the kind of brand you need to be.

So since this discussion was started by Wheel insisting that this is fair, and that if you want on Google News you should just become one of those Big Brands, then it's kind of the point of this discussion.

Most of the things you guys have just listed above are a great way to become what I'd call a MediumBrand.

Google is favoring BIG Brands. Not MediumBrands.

Several have insisted this is fair since you can become a Big Brand just like them. So how do you do it? Becoming a MediumBrand will not cut it.

The way I see it, the system right now has a cap on it, a ceiling. You can become a MediumBrand, but no further, unless you're able to somehow come up with millions of dollars to spend in advertising.