arikgub - 3:18 pm on Nov 14, 2011 (gmt 0)

C'mon. Marketing creativity, expert content - all this is secondary when building a Big Brand. Secondary to deep pockets.

You, wheel, build expert level content to send brand signals, and someone else with a junk content will run national TV campaigns, attend conferences, donate to charities - and I am eager to see whose brand signal will hit the Google's sensor.

Money = publicity = natural links

And all the things you mentioned, wheel, of course matter. Just not as effective.