onepointone - 5:43 am on Nov 14, 2011 (gmt 0)

I think to become a brand now you need either:

a truly innovative product service or product
or, tons of money to invest in it
or, one hell of a gimmick.

Just adding the trappings of a brand, like logo, videos, etc. doesn't do much.

Just running your business well and competently doesn't do much either.