Shatner - 7:55 pm on Nov 13, 2011 (gmt 0)

One of the common responses to anyone taking issue with Google's recent moves to give Big Brands preferential treatment over little brands has been... well then become a Big Brand!

Example in the discussion here: [webmasterworld.com...]

But what no one ever really says is HOW do LittleBrands become BigBrands in today's environment?

The way to become a BigBrand is of course to gain exposure. But how do you do that?

In the past you could create better content than the BigBrands and have it highlighted in Google Search. That's over.

In the past you could create interesting content and have it shared on social sites. But most of those are becoming irrelevant and the ones that aren't are actually infested with paid corporate social media experts gaming the system there.

So, let's discuss how a LittleBrand can become a BigBrand in today's BigBrand preferential environment. What's the path?