courier - 10:00 am on Nov 20, 2011 (gmt 0)
the advice for gaining spammy links (in my opinion) is absolutely crazy and surely short sighted
I would agree, but the financial gain that can be made with a popular #1 position, no matter how short lived is worth it.
I have had my foot in both sides of the fence at one time or another. One sure thing I could say is if you have no links you have no results.
A competitor started in business this year with a rented domain. The domain had been sitting with a 'Rent Me' holding page for 8 years, before this person rented it. It is a partial keyworded domain. For 6 months+ this domain has now sat prominently at #1 for a their main keyword and now a host of other keywords.
Their backlink profile looks like this:
India Style link Farms
So yes Lenny2 crazy and surely short sighted and if it "works" today it won't work tomorrow agreed, but the 7 figure gross sales that will have been generated in 6 months in his position, has difinately been worth his short sighted approach.