wheel - 6:43 pm on Nov 13, 2011 (gmt 0)
I agree this is an interesting post. But my take is a bit different.
First, kudos to any 'big brand' that has an SEO on hand that's bright enough to do this. I expect that most companies that qualify as a big brand are simply to stuck in beauracracy to do anything even close to this. If they've got someone kicking butt on this, give the SEO a raise.
Secondly, the only thing stopping any one of us from doing the very same thing is nothing other than having Google evaluate us as a brand.
Rather than complaining that 'brands' or some other identifiable trait of your competitors have an edge, don't we see the opportunity to do the same thing ourselves?