---- Cutts at PubCon: "Only the links Google trusts count."
martinibuster - 8:27 am on Nov 14, 2011 (gmt 0)
in exchange for a PR4 direct link.
The irony is that Google used to show backlinks that were PR 4+ then changed it so as not to influence linking patterns. That first iteration of the backlink SERPs introduced the (mistaken) notion that PR 4+ pages counted more.
Then someone mentioned that it was influencing linking behavior so google changed the backlink serps to show a random sampling across a range of pagerank values. But by then the damage was done and the PR 4 benchmark had taken hold in the minds of web workers. The why was forgotten. The benchmark stubbornly persisted without a logical reason. Which shows how unquestioning the industry is.
PR 4 is not a threshold of quality. It never was. Yet to this day PR 4 is the benchmark for links by thousands of so-called SEOs who do not even know why they regard PR 4 as a benchmark other than that's what everyone else is doing. Belief in PR 4 is the telltale symptom of someone who doesn't know SEO; it's the number one SEO Myth in the industry today.