smithaa02 - 4:43 pm on Nov 12, 2011 (gmt 0)
Superclown2...exactly. EWOQ program has to be used more than just for ad quality ratings and testing new algos. EWOQ has to be VERY expensive and there is no way google spam team disregards the data they collect.
EWOQ has classification systems for adult sites, hidden content, thin affiliates, vital sites (whether your site can 'own' a search term), scrapers, phony redirects, hidden text and more.
This stuff has to go on your permanent record. We know google for example has a adult filter...if an EWOQ reviewer said a site about breast cancer wasn't #*$!, don't think google would exempt it from the adult filter?
Sure google will be using this to test new algos, but they are going to be killing more than just one bird with this stone.
My guess is that certain EWOQ findings are checked against each other...and if most reviewers agree...and the result is not a punishment (like #*$! exemption or vital ranking) it goes on the site's record and this factors into the SERPs. If it is a penalty, it probably gets forwarded upstream to a more advanced human review system run by the spam team and they probably confirm the findings and assign the penalties based on what EWOQ found.