tedster - 6:40 pm on Nov 20, 2011 (gmt 0)
Now, do you think Google is going to touch Forbes?
Panda certainly did clobber some very big names this year - The Today Show and The Motor Report come to mind.
I'd say we need to remember that a "ranking factor" is not the same as an iron-clad rule, such as "don't do this or we WILL demote you." Rather it's one of many signals that are integrated in a complex ranking algorithm. A site like Forbes has a lot of other positive signals going for it, no matter what they are doing with ads above the fold.