It seems like the goal of Google is to show as many AdWords as possible on the search results and have all other ads low enough on the pages that do appear in the search results that are not put there by Google so that few if any people will click on any ad that does not line the pockets of Google. If an ad is clicked then it will be Google that gets the revenue almost all the time.
In 2007, Schmidt said Google would be a 100 BILLION dollar media company. To get to this level means they will be raiding your refrigerator and taking the bite of dinner you just put in your mouth out of your mouth to feed to the exotic animals at the plex or to use as fertilizer for the organic garden if it is anything less than a Kobe steak.
Isn't there some point at which it is possible to have enough money?
Hopefully Microsoft will at least get an adsense alternative or equivalent so if people are not willing to stop feeding Google all the data used to continually do this type of thing they can at least generate revenue from contextual ads without feeding Google more money.