mhansen - 11:19 pm on Nov 10, 2011 (gmt 0)

This is BS and Google need to get their own house in order before putting out more FUD to Webmasters. I call BS. This double-speak is really getting old, and the excuse that Matt C and the Adsense team don't even communicate needs to go away. They need a flipping intervention over there at the Plex.

Not on the fact that they are going to do it, they probably will, and no doubt need to... I call BS on the fact that if you go to Google Adsense and you listen to their optimization team, they are screaming... MORE ADS - MORE ADS. "Up to 3 units per page" Here's how to "Optimize" your ads, etc.

On the "Best Practices" page, ([google.com ]) they show a picture saying that pushing content below the fold is bad. The example of "best practice content" NOT below the fold is literally one single line of text from the paragraph, showing above the fold.

Its ridiculous... taking it at face value, they are telling us that its OK to push all but one sentence below the fold. They are layout guidelines for circumventing their own rules in another dept. Its tiring.

Google Adsense is saying: Place More Ads, in These Hot Spots.
Then the Other Google (MC) is Saying: We will Penalize You for Placing Ads.

Frustrating, and even more reason to drop all ads fed through the Google teat and accept direct advertising.

Disclaimer: We still use one Adsense block on our site, at the very bottom of the content, which will probably be their next target.