Reno - 7:38 am on Nov 10, 2011 (gmt 0)

I do not have an iPhone and have not used or even seen Siri, but this quote in the Mashable article got my attention:

"Google has made a huge contribution to all of our lives … they’ve made search comprehensive and instantaneous … but the whole paradigm is wrong," he says. "People don't want a million blue links, they want one correct answer. All the rest is noise that you'd rather have go away.

We all should take notice of the word "one". I don't know whether we should take that literally, but if so, then the current Google organics, limited though they may be, looks like a vast smorgasbord. As I understand the word "one", it means only one and none other, which means if you are not THE answer, then you are nowhere.

(And we thought that dropping from #2 to #9 was bad ~ if to get visitor traffic you have to be the one and only "answer", it could be a disaster!)

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